Are you really saving any money at the Supermarket

I am in favor of savings, discounts and any free stuff I can get but this just makes me mad when some supermarket stores poke my eyes with lies like this. Please go to this link below and find out for yourself...http://www.cbsnews.com/stories/2003/01/2...
      Answer1:In my case, yes, because I shop at three different stores (two with cards, one without) and know whats cheapest at each store. Its silly to say you can save money by just not shopping at the stores that have cards--you save money by comparison shopping and buying the best deals at a variety of stores. Sometimes the card stores are cheaper for the brands you want than the non-card stores. For instance, I buy Rice-a-Roni for $1/box at one of the card stores because the non-card store sells it for $1.25/box since their store brand is $1.00. I dont like the store brand, so its a worse deal for me.
      Answer2:Saving money isnt a one step process. I do save money using my store cards... because I have a store card for everywhere it seems. Plus, I combine store special prices with coupons.No, not everything on sale in a certain store costs less than at the next store, but if you play your cards right, take the time to read fliers and use coupons, you can always save money.Plus shopping local helps... my local store has good sales on certain items that rotate... always something new. Chain stores are a disgrace, fooling customers, screwing their employees, and just rolling in the dough of stupid people who think theyre bargain shopping.Walmart is the biggest offender of this!